Have you ever wondered how important light is?
Light is essential to our daily lives, affecting our mood and health. Through light, we can perceive the colour and beauty of the world around us and communicate and interact with each other. In addition, light plays a vital role in regulating the circadian rhythm, which can affect our body’s sleep and alertness. That’s why it’s essential to have access to a suitable lighting source and take into account aspects such as intensity, colour temperature and light distribution to ensure we have an optimal working and living environment.
With passion since 1999
Visioluce is a brand developed by Electro Max. The story begins in 1999 with a new idea in a Romanian mining town, Petroșani. Considering the tradition of the area, the owners of the company, Adrian Apostu and Sebastian Birtolom, applied LED technology for the first time in the world in the design of mining headlamps.
The company grew and moved its headquarters from a small studio to the address where it is still located today.
Over time, the company evolved by developing other branches, including the one that deals with designing and manufacturing lighting fixtures for public spaces, cultural heritage, offices, places of worship, facades, hotels, restaurants, commercial spaces, etc. Since then, our team has been growing by developing a multitude of new products and carrying out a vast number of projects.
Our headquarters are still located in this picturesque mountain town. This is where we make all our products: from the initial concept sketch to quality testing.
Brands developed by Electro Max:
- Architectural& technical lighting
- Airport, heliport and obstacle lighting
- Explosion-proof lighting
Mission
Our mission is to make you feel and understand light. Light not only has the role of determining the visibility of spaces but also of making them convey emotions. Light influences the world both physically and mentally, and our design is based on the needs and desires of the client. We want to enhance each project aesthetically and functionally with our lighting fixtures.
Vision
Our vision is to be a lighting manufacturer that people trust and admire, and to be known for our exceptional products, outstanding service and dedication to sustainability.
Values
The company has always had some well-defined values. They represent the beliefs and priorities that the company stands for and are used to align employees and stakeholders around a common goal: to fulfil the Visioluce mission and vision.
Innovation
commitment to be a leader in lighting technology and design to provide customers with the best possible solutions.
Sustenability
focus on creating environmentally responsible products and minimizing the company's impact on the environment.
Customer Satisfaction
dedication to providing excellent customer service and providing high-quality products to meet customer needs.
Collaboration
willingness to work closely with customers, suppliers and partners to deliver the best possible results.
Integrity
operating with honesty, transparency and ethical business practices in all dealings with customers, suppliers and other stakeholders.
Empowerment
encouraging employees to take initiative, innovate and drive results in their roles.
Headquarters
The company headquarters are in Petroșani, a picturesque mountain town in Hunedoara County, Romania. Visioluce lighting fixtures are designed under the same roof as production and assembly. That is why information is not lost, and internal communication is straightforward. Thus, we focus on what is most important: the superior quality of the products. Our factory is equipped with the latest technologies, which allows us to develop each lighting fixture with maximum precision.
Visioluce headquarters
Visioluce headquarters and office
VISIOLUCE is a brand dedicated to architectural lighting. This brand was established by Electro Max to facilitate a better connection with the target market, partners and suppliers in the field. Visioluce is focused on the design and production of technical lighting fixtures.
Hundreds of Projects
Over time, Electro Max has completed an impressive number of projects across the country. We are proud of such a portfolio that we want to expand beyond borders. Our lighting fixtures have been highlighting churches, heritage buildings, office buildings, museums, galleries, hotels, restaurants and private residences since 1999.
As lighting enthusiasts, we are truly proud to work and contribute to such projects. This involvement gives us the opportunity to create a significant impact on the visual landscape of the country, making it more beautiful and accessible for all.
One of the most significant benefits is the positive impact on safety and security. Proper lighting can help reduce crime rates, making streets, parks and public areas safer. Adequate lighting can also help prevent accidents by making roads, intersections and bridges more visible and safer to navigate.
Lighting projects also have a significant impact on the aesthetic appearance of the country. The beauty and creativity found in our designs can transform even the most mundane areas into captivating and exciting spaces. Lighting can also highlight a city’s unique features, such as historic buildings, monuments and landmarks.
We are proud to contribute to the nation’s safety, beauty and economic prosperity through our lighting projects across the country. It is an achievement that demonstrates a commitment to excellence and a desire to positively impact society.
